THE HEALTH & FITNESS MARKET
The population of Malaysia is one of the youngest in the region and sports and fitness is an important part of their lifestyle. It is no wonder that one of the largest fitness club chains in the world, Fitness First, has made Malaysia its headquarters for Asia-Pacific region. Malaysia is also home to some of the most attractive resort and city spas in exotic islands such as Langkawi, Pulau Pangkor, Penang and many others. The government is firmly behind this drive to promote a more healthy lifestyle and better quality of life.

So it is no wonder that UFB'05 will enjoy the support of the Malaysian Olympic Council and various ministries.

LOCATION & GEOGRAPHY
Malaysia consists of two geographical segments. (1) West Malaysia, the southern third of the Malay Peninsula in South East Asia. (2) East Malaysia which occupies the northern quarter of the island of Borneo.

West Malaysia is bound by Thailand to the north, the South China Sea to the east, Singapore to the south and the Strait of Malacca to the west. East Malaysia is bound by Indonesia to the south, the South China Sea to the west and north, and the Sulu Sea to the northeast.

The enclave of Brunei is located in the northern region of East Malaysia. West or Peninsula Malaysia consists of a range of steep forest covered mountains with coastal plains to the east and west while the principal river is the Pahang. East Malaysia has a broad swampy coastal plain that rises to jungle covered hills in the interior.

CLIMATE
Malaysia has a tropical climate with two monsoon seasons. The NW Monsoon from October to February and the SW Monsoon from April to October with squalls and thunderstorms common.